First Year Members

Welcome to the Bloods Family! We're so excited you've joined us.

To help you settle in and ensure your first year as a member is seamless and as enjoyable as possible, we've put together this handy guide with everything you need to know about your membership.

From accessing your tickets, utilising your benefits, to getting game day ready, we’ve got you covered.

If you haven't already, be sure to visit our Sellers & Colless Centre, Sydney Swans HQ!

It’s the heart of the matchday experience, where you can browse the Swanshop for Sydney Swans merchandise, enjoy our pre-game member event, grab a drink, listen to live music, and connect with fellow Swans members before the game!

• Open Monday-Friday 10am-4pm

• Click HERE to view on Google Maps

Named in honour of Swans legend Bob Skilton, Bob Skilton House is our Melbourne home away from home, welcoming members, fans and staff!

Open Monday to Friday, 10am–4pm, it's home to the Swanshop, member enquiries and redemption collections. Whether you're stopping by for some Swans merchandise or need a helping hand, we'd love to see you!

Address: 125 Cecil St, South Melbourne

• Open Monday-Friday 10am-4pm
• Houses Swanshop, member enquiries and redemptions

• Click HERE to view on Google Maps

Getting started after purchasing a membership

1. Create Your Ticketmaster Account

If you haven't already, create a Ticketmaster account using the same email address linked to your Sydney Swans membership.

This is essential for accessing your tickets through the Swans App and for redeeming member offers or purchasing additional tickets via Ticketmaster.

To read more about creating an account with Ticketmaster, click HERE

2. Download the Swans App

Make sure you have the Official Sydney Swans App downloaded to your phone. It's your go to place for:

• Accessing your membership tickets
• Viewing your member barcode
• Knowing how to collect your membership pack/redeem your Swans Shop voucher
• Action a seat return (reserved seat members)

3. Explore the Membership Website

Familiarise yourself with our Membership Website. You'll find everything you need in one place, including:

• Accessing the Member Hub, how you can update your personal details and view your membership invoices
• Buying tickets to a Sydney Swans game
• Fixture information
• Membership FAQs

4. Stay Connected

Ensure you are opted in to receive communications from us via email and phone. You can do this by checking in with the membership team, or at the bottom of our emails we have an 'updated preferences' link where you can make changes

This is how we'll keep you informed about important membership updates - including renewals, interstate ticketing opportunities, finals information and other exclusive member events/news. We don't want you to miss a thing!

5. We're Here to Help

If you ever have a question or need a hand with your membership, our friendly Membership Team is always happy to help.

Our phone lines are open Monday to Friday, 10:00am–4:00pm, or you can email us anytime and we'll get back to you as soon as we can.

We're here to make your membership experience as easy and enjoyable as possible.

If you have any questions along the way, head to our CONTACT US page to get in touch

Seating & Gate Entry: SCG

General Admission

• Sit anywhere within Bays 14 – 18
• Recommended to enter in through Gate E

Red Zone

• Sit within lower level of Ladies’ Pavillion, anywhere on Level 4 and Level 2 of Don Bradman and Noble Stand, Majority of Noble Stand level 1 (unless advised otherwise by event day staff)
• Recommended to enter in through Gate A, J or H
• DRESS CODE: The Red Zone area (also known as the SCG members reserve), has a very strict dress code that you must be aware of. You can read more about it HERE

Reserved Seating

• When you purchase a gold or platinum reserved seat through us, you’ll be able to choose where you’d like to sit in any of the reserved bay options
• Recommended to enter in through the gate closest to where your reserved seat is located
• Your best entry gate will also be available on your mobile ticket
• See map below for recommended entry gates according to seat location

Seating & Gate Entry: MCG

General Admission

Sit anywhere within the nominated general admission areas. These details can be found on the MCG's website under 'Events' and is updated 24 hours prior to the game

Upgrade to Reserved Seating

You can upgrade to a reserved seat and purchase additional tickets at the MCG through Ticketek

Seating & Entry: Marvel Stadium

General Admission

Sit anywhere within the nominated general admission areas (usually Level 3). These details can be found on Marvel Stadium's website in their FAQ's page and is confirmed the week of the match

Upgrade to Reserved Seating

You can upgrade to a reserved seat and purchase additional tickets at Marvel Stadium through Ticketmaster

AFLW Seating

• There is no reserved seating at any of our AFLW home games, including Premium & Ruby Club memberships. Seating is general admission access only which can be accessed via our Swans App

• Tickets purchased through Ticketmaster will also be general admission access

AFLW Venues

• Henson Park, Marrickville, NSW
• SCG, Moore Park, NSW
• C. ex Coffs International Stadium

Want to know more about our AFLW memberships, accessing tickets and packs? Click HERE

Trying to find your tickets or send them to friends or family to use?

Please click on the link HERE to access a guide on how to access and transfer your tickets

PLEASE NOTE: If you hold a flexible or Vic membership with GA access and are planning to use those tickets for a game, please note that you will not be able to transfer those tickets to friends or family.

You'll notice that the Transfer button is greyed out in your account.

If you'd like to transfer your GA tickets for someone else to use, please contact us by phone and we'll be happy to assist you with arranging the transfer.

What if I have a Flexi 3 Membership. How Do I Redeem My Tickets to a Game?

If you hold a Flexi 3 membership and you are wanting to redeem your tickets for a game, please click HERE to view our guide

Seat Return

A seat return involves selecting the game you’re unable to attend and returning your seat to get sold for credit. If your seat is successfully sold, you will receive credit towards your membership for the following year. This process only applies to members who hold a reserved seat.

Why Should I Return My Seat?

• Benefits someone who is looking to buy a seat for the game, and yourself through earning credit for next year's membership if your seat sells
• Also allows us to fill the SCG Stadium with more Swans fans!

How Do Complete a Seat Return?

Please click on the link HERE to see how to action a seat return

What is my 12-digit barcode?

Your 12-digit barcode can be found in our Swans app! Simply click on the ‘Members’ button at the bottom of the page and then ‘Member Barcode’. The app may prompt you to log into your Ticketmaster account, please do so.

On the next page you will be able to view your 12-digit barcode. This is important for members who hold a Red Zone membership and would like to purchase additional guest passes, or upgrade, as well as General Admission members who are wanting to upgrade to a reserved seat or the lounge.

PLEASE NOTE: Members who will NOT have a barcode include non-access memberships such as our Insider and Supporter members

Can't see your tickets? Try these steps below:

iPhone & Android

• Log out of the app and then log back in
• Refresh the page
• Ensure you are using the latest version of the app
• You may need to delete and re-download the app

If you are still experiencing issues, please contact our membership team below:

Email: swansmembership@sydneyswans.com.au

Ph: 02 9157 5020

Membership Benefits

You can read more about the benefits for your men's membership HERE

Men's Season Membership Pack:

You'll receive a 2027 voucher via email, giving you the flexibility to choose from exclusive member items or put towards other Swanshop merchandise

Women's Season Membership Pack:

You'll receive more information about your AFLW membership pack before the start of the season

To read more about memberships packs and collection and postage, click HERE